AI Art Director

His name is Theo
He wears New Balance trainers

Theo, the AI Art Director, proud of his New Balance trainers.

A million ideas never make it.

But some are just too good to let go.

I created an AI Art Director to help bring those ideas back to life. ChatGPT came up with his name, the prompt for his portrait image, and a backstory. MidJourney created all images.

I then asked ChatGPT to study award-winning advertising and become Theo. He provided the prompts for all imagery, after a little feedback from me, his Creative Director.

Idea 1
Alter Ego

As Creative Director at Mojito I was advising the biggest fashion magazine in the world on their web3 strategy.

Rather than just spin up a Discord server, we presented something that would transform their subscription business into something truly innovative and highly profitable.

Idea 2
Beat The Drop

This idea won a multi-million dollar pitch but never got made. Gutted.

We wanted to help people beat the daily slump by turning every can in the world into a portal to exclusive music content, coming to you live.

Pitched with a global team at Ogilvy.

Lewish_street_photography_of_a_close_up_of_a_coca_cola_can_surr_ad000304-417e-4b70-9223-9c

BEAT

THE

DROP

Idea 3
Killer Kombucha

While I was waiting for my residency permit in France, I decided to perfect my skills at brewing kombucha.

I love the flexibility of the ferment and the creativity of the second fermentation where you introduce flavours.

To me, fermenting is bad ass, so I decided to see what my own brand of kombucha could look like.

COMING SOON...

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AI Art Director

His name is Theo He wears New Balance trainers

Idea 1 Alter Ego

As Creative Director at Mojito I was advising the biggest fashion magazine in the world on their web3 strategy. Rather than just spin up a Discord server, we presented something that would transform their subscription business into something truly innovative and highly profitable.

Idea 2 Beat The Drop

This idea won a multi-million dollar pitch but never got made. Gutted. We wanted to help people beat the daily slump by turning every can in the world into a portal to exclusive music content, coming to you live. Pitched with a global team at Ogilvy.