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Portfolio
Dove
Do You
Role: Concept, Copywriting

Dove was losing market share in certain key markets and we were tasked with increasing awareness of the brand and their purpose.
Amongst a culture and society that feels the need to tell women what they should or shouldn’t do, we inspired them to be unapologetically themselves.




CREDITS
Copywriter: Lewis Bish
Art Director: Chris Chance
Designer: Dave Towers
ECD: Dede Laurentino
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