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Portfolio

Dove
Do You

Role: Concept, Copywriting

Dove was losing market share in certain key markets and we were tasked with increasing awareness of the brand and their purpose.

Amongst a culture and society that feels the need to tell women what they should or shouldn’t do, we inspired them to be unapologetically themselves.

CREDITS

Copywriter: Lewis Bish

Art Director: Chris Chance

Designer: Dave Towers

ECD: Dede Laurentino

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