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Dove
#FindMeBeautiful
Role: Concept, Copywriting
Putting a social problem in the hands of parents and teachers
Back when there was no hashtag limit on Instagram we noticed something unnerving – girls using endless hashtags in a desperate plea for beauty validation.
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To bring this hidden issue to the surface we displayed real posts in a print campaign and targeted parents and teachers.
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These were recognised with an award at the D&AD festival.
But how did we reach the girls themselves?
CREDITS
Copywriter: Lewis Bish
Art Director: Chris Chance
ECD: Dede Laurentino
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