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Portfolio
Hellmann's
Finding Grilltopia
Role: Concept, Copywriting
A 'drool before you buy' reality content series
To launch a new range of Hellmann's BBQ sauces, we needed to gain credibility in the BBQ world.
We created 'Finding Grilltopia', a social-first series with the aim of transforming grilling haters (influencers) into grilling fanatics.
Teasing the series
Our grilling haters were also influencers with a large following.
As we were filming the episodes we shared photography to tap into their following before we even launched.
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