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Portfolio
Hellmann's
Finding Grilltopia
Role: Concept, Copywriting
A 'drool before you buy' reality content series
To launch a new range of Hellmann's BBQ sauces, we needed to gain credibility in the BBQ world.
We created 'Finding Grilltopia', a social-first series with the aim of transforming grilling haters (influencers) into grilling fanatics.
Teasing the series
Our grilling haters were also influencers. As we were filming, we shared clips and photography to tap into their following before we even launched.
Recipes inspired by the series
Design exploration
CREDITS
Copywriter: Lewis Bish
Art Director: Chris Chance
Designer: Sean Ayeltigah
CDs: Johnny Watters & Angus George
ECD: Dede Laurentino
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